Move Inventory Faster.
FAIRPLAY accelerates sales for homebuilders through our transparent offer-driven platform. It creates urgency, drives competition and maximizes value - without undermining existing marketing and sales processes.
Why Builders Choose FAIRPLAY
FAIRPLAY is designed to sell standing inventory quickly. The homebuilder stays in control of pricing and brand positioning. Shorten time on market while maximizing value.
Built-In Buyer Urgency + Competitive Transparency
Buyers can clearly see if other offers have been placed and whether their offer is competitive or falling short. This creates real-time urgency that motivates decisive action, turning passive shoppers into serious buyers.
Frequently Asked Questions (FAQs)
Yes. FAIRPLAY integrates seamlessly with your sales team and marketing department. FAIRPLAY is simply a tool to support the efforts of your sales staff. Your team will direct buyers to submit offers through our platform, keeping all offers in one place and easily manageable.
Once a signed agreement is in place and the inventory list is submitted to FAIRPLAY, we are ready to launch within 2 weeks or less.
In addition to our proprietary technology and ongoing support, FAIRPLAY provides retargeting marketing towards prospective buyers throughout the campaign. Homebuilders have access to dashboards and on-demand reports showing activity on the site.
FAIRPLAY's fee is performance-based. Other than a modest onboarding fee for each home, nothing is paid to FAIRPLAY until close of escrow.
We require buyers who are not represented by a real estate agent to verify their identity through a credit card hold, like booking a hotel room. The dollar amount of the hold is at the discretion of the homebuilder.
No, offers on FAIRPLAY are submitted in the form of Letters of Intent (LOIs). You are free to choose the offer that is best for you. The highest offer is not always the "best" offer. When you choose the winning offer, you will enter into a standard purchase and sale agreement with the buyer within 48 hours.
